SEO in 2021: What Changes & Basics You Need to Know to Be Successful?
No one has ever expected the whirlwind ride that year 2020 would have in stock for us. While every part
of the world was hit by a never-ending list of unforeseen events and turmoil, businesses were constantly
grilling their operational processes to adapt to the newer vertical of change.
No one has ever expected the whirlwind ride that year 2020 would have in stock for us. While every part
of the world was hit by a never-ending list of unforeseen events and turmoil, businesses were constantly
grilling their operational processes to adapt to the newer vertical of change.
No one has ever expected the whirlwind ride that year 2020 would have in stock for us. While every part
of the world was hit by a never-ending list of unforeseen events and turmoil, businesses were constantly
grilling their operational processes to adapt to the newer vertical of change.
Use of Long-Form Content for improving the SERPs
Latest reports has clearly stated the success ratio of long reads of about 2000+ words in generating
three times more traffic than before. They have received four times more shares and a whopping 3.5
times more backlinks than an average blog of about 900-1200 words.
So, it would be extremely beneficial to concentrate on producing such long-form content that will
instantly showcase better results. However, make sure that you never compromise with the quality of
your work. The whole idea here is to keep your readers engaged.
Search Queries to be impacted with voice search tools
Innovation has always been the forerunner of evolving technology. And so is the case with the voice
search tools such as Amazon's Alexa, Apple's Siri, and Google Assistant, which have practically
revolutionized the concept of smart search.
All you need to do is consider your keywords for optimizing voice search. Identify the common long-tail
phrases that individuals may utilize in their daily lives. Natural-sounding and longer phrases can boost
the voice search results to a great extent. So, while you type "SEO trends in 2021", you need to speak
out "what are the latest SEO trends for 2021" for better results.
Artificial Intelligence to play a pivotal role
Artificial Intelligence is another technological revolution of the current times. And, moving forward, this
is going to be a major trend. It can personalize content for the users and get the top ranks on the top
search engine result pages. Google has taken a giant leap with its use of AI that started with RankBrain
in 2015 and continues with BERT's introduction in 2019.
While Google has never divulged the secret, experts think that user experience is the primary factor for
optimizing an SEO strategy through AI. Such determination can range from factors including time spent
on the web page to the click-through rate.
Google EAT factors to have a major influence
A chirpy acronym for Expertise, Authoritativeness, and Trustworthiness that Google EAT factor has
always been a matter of controversies in the world of SEO. While one school of experts believes that
there is no way to help Google measure EAT with its algorithm, another set of experts opine that EAT is
a ranking signal.
However, quality content has always been crucial for determining the ranking success. So, crafting
quality content is the key to optimizing any SEO strategy. Hence, by creating a buyer's persona, you will
understand the content requirement and deliver the same without compromising on quality.
Enforcement of the mobile-first indexing
The concept of Mobile-First Indexing dates back to 2016, with Google initiating switching websites to
make them mobile-friendly. This means that the website ranking will depend on its mobile version in
comparison to its desktop version. Although the process has been quite slow, Google has constantly
monitored every website to ensure if it is mobile-ready before making the switch. And, newer websites
were registered websites that were mobile-first indexed by default.
Four years down the line, the process is almost complete, with a few old websites still to adapt to the
changes. However, Google has already announced a complete transition of all the websites, new and
old, by March 2021. All you need to do is follow the detailed checklist prepared by Google and transition
a smoother process.
The parting note
If expert opinions are to be considered, while SEO strategies were a driving force in the past, they will
now play a relatively assisting role. This means that you will need to have great content and then
formulate your strategies accordingly. However, the processes will only get more complex with rich
elements focused on getting featured. Hence, it will need a higher level of expertise to achieve higher
results.
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